Treasa Leigh Brown isn’t just planning events – she’s redefining how they get conceived, perceived, and remembered. As the creative director and founder of Toronto-based Leigh Event Group, the designer has quickly become a game player, blending cultural relevance and creativity.
From large corporate events to glamorous weddings, Brown has established a name for herself in relocating spaces into experiential experiences. She’s not following trends—she’s setting them.
Brown’s entry into the event planning world was not with a degree in design or hospitality. Instead, it grew from a hobby to a passion.
“My journey as a self-taught event planner began in 2005 while serving as a senior manager in a corporate setting,” Treasa Leigh Brown shares. She found herself drawn to organizing meetings, celebrations, and conferences—moments where she could merge strategy with creativity.
By 2009, she jumped, quitting the corporate scene to start her own agency. Since then, Leigh Event Group has developed an impressive book of weddings, corporate events, and social functions throughout North America. The secret? A balance of artistic vision and business acumen.
“I love the versatility of my work—one month, I’m curating a couple’s love story, and the next, I’m orchestrating a high-profile corporate event. Although these events are vastly different, the creative element that connects them is what makes being an event planner so fulfilling,” she says.
For Treasa Leigh Brown, event planning isn’t just about aesthetics—it’s about storytelling.
“What sets my event planning company apart is our unique blend of creativity, cultural inspiration, and versatility,” she says.
Being from Toronto—a place that is so racially diverse—has influenced her vision profoundly. She does a fantastic job of incorporating cultural details into her work to guarantee that each event will be not only personal but also meaningful and visually stunning.
Her signature style? A sophisticated blend of classic and cutting-edge style, whether she is incorporating wedding elements into business functions or creating custom celebrations for weddings and other styled events.
“Every event we produce is not just a gathering,” she says, “but a unique experience that reflects the client’s vision and brand identity.”
For Treasa Leigh Brown, innovation isn’t just about following the latest trends—it’s about anticipating what’s next.
“To remain forward-thinking, I immerse myself in the latest trends, attend industry workshops, and engage with fellow professionals,” she says. “I also draw inspiration from my travels (Miami, NYC, and Toronto), which give a vibrant cultural tapestry.”
She thinks that breaking frontiers is what keeps the events interesting and memorable. From integrating emerging tech to reimagining traditional event layouts, she constantly seeks ways to surprise and delight guests.
But what Brown emphasizes most is the potential of teamwork. Rather than telling her clients what they should have in an event, she collaborates with them to refine their ideas with her own knowledge. The result? Occasions that go beyond surprising them.
Every great event planner has a moment that cements their status as a true industry leader. For Treasa Leigh Brown, that moment came when she designed a winter wonderland wedding for a professional athlete.
With guests flying in from warm climates, she set out to create an atmosphere that transported them into a cozy, elegant winter escape.
The entire room was draped in taupe fabric, complemented by velvet lounge furniture for an inviting, luxurious feel. Diamond-shaped table numbers added a subtle nod to baseball, blending personal details into the decor without feeling thematic.
And what did the groom say?
“His reaction was priceless; he exclaimed, ‘You created heaven!’ He had no idea what to expect, and hearing him say I hit a ‘grand slam’ in bringing their vision to life made all the hard work worthwhile.” Brown recalls.
That ability to craft an immersive environment—where guests don’t just attend an event but truly experience it—is what sets her apart.
What’s next for the industry? Brown sees a shift toward hyper-personalization experiences.
“As we face a constantly evolving environment, it’s crucial to embrace cutting-edge technologies and inventive strategies that enhance attendee experiences,” she explains.
She also predicts a rise in collaboration between planners, suppliers, and brands, leading to more innovative ideas and seamless execution.
“This cooperative spirit can spark innovative concepts and raise the overall caliber of events,” she says.
Brown is capitalizing on an industry’s reputation for speed and excellence with her bold vision. With an emphasis on innovation, creativity, and client experience, she is verifying that the top events are about not only what transpires in that exact second.
They are about what people remember when the lights go down.
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