Have you ever wondered how makeup artists manage to make you feel not just beautiful, but truly confident in your own skin? With the beauty industry constantly evolving, it’s easy to get lost in trends and forget about the transformative power of makeup that enhances natural beauty.
As the demand for personalized beauty experiences grows, makeup artists are redefining their craft to offer more than just a cosmetic application—they’re empowering clients to embrace their uniqueness and express their individuality.
This article explores ten makeup artists and insights into their approaches that make clients look and feel their best.
With 16 years in the beauty industry and 14 as a licensed cosmetologist, Lauren D’Amelio has mastered the art of bridal, education, and film makeup. Her work has graced major networks including MTV, BRAVO, VH1, and E!, and she’s lent her talent to top designers at New York City’s prestigious bridal fashion shows. Dedicated to constant growth, Lauren shares her insider tips and techniques with clients and peers alike. Her mission is simple yet powerful: to make every client feel like the best version of themselves through elevated, camera-ready beauty.
Donna Sousa is the founder and CEO of Makeover Artistry by Donna Sousa, a celebrated hair designer, colorist, and award-winning makeup artist known throughout New England. With a career spanning several years, Donna has left her mark on magazine covers, runways, editorial shoots, TV, film, and weddings. She is especially passionate about empowering women over 40, offering both transformative makeovers and personal coaching to help them rediscover their confidence. She has been a principal artist for The Gloria Gemma Breast Cancer Foundation, the lead artist for Fashion and Fame Magazine, and a trusted collaborator with Laura Mercier. Through Makeover Artistry, Donna continues to create flawless, radiant looks for brides, models, and clients across Southern New England and beyond.
With over 18 years of experience, Natalie Lelless is more than a makeup artist—she’s a soulful beauty expert known for blending aesthetics with calming, confidence-boosting energy. Specializing in enhancing natural beauty, Natalie has worked with high-profile clients, celebrities, and over 800 brides since 2009. From red carpets and editorial shoots to intimate weddings, her passion for creating both inner and outer radiance shines through. Trained at Smashbox Studios under industry icons and widely published for her artistry, Natalie’s mission is to leave every client feeling beautiful, empowered, and elevated—inside and out.
Known in the beauty world as SLGLAM, Suada Lalic is a self-taught makeup artist specializing in bridal, editorial, and fashion looks. With a signature style of “natural glamour,” Suada focuses on creating fresh, glowing skin and captivating eyes that enhance each client’s unique beauty. Her talent and artistry shine through in every look, making brides feel stunning and confident for their most unforgettable moments, including destination weddings around the globe. Suada’s dedication to her craft ensures each application is a flawless, one-of-a-kind experience designed to turn heads and stand the test of time.
Anna Ushakova, founder of Annartstyle, is an acclaimed makeup artist and hairstylist with over 16 years of global experience. Based in Rome, Anna has perfected elegant, radiant looks for more than 3,500 clients across 35 nationalities, from age 10 to 80. Known for her chic, modern aesthetic and confidence-boosting artistry, her work has graced fashion runways, TV sets, and luxury campaigns for brands like Hermès, Pinko, and Chaumet. Anna’s signature style enhances natural beauty while ensuring comfort and long-lasting wear, earning her features in Elle Spose, Vogue, Harper’s Bazaar, and more. Today, she also educates aspiring artists, sharing her passion across Italy and Europe.
Lisa Seppelt, founder of LHNBEAUTY, is a celebrated makeup artist known for her timeless, effortless approach to beauty. With a deep passion for enhancing natural features, she creates looks designed to stand the test of time, perfect for brides, graduates, and professionals capturing life’s milestones. Her expertise has earned her The Knot’s Best of Weddings award for eight consecutive years and features in Wedding Chicks, Minnesota Bride, and more. Beyond artistry, Lisa empowers beauty entrepreneurs through The Glow Getter Academy, helping them build successful businesses. With a commitment to authenticity and continuous learning, she remains a trusted expert for those seeking elegant, lasting beauty.
Jennifer Paddock, founder of Behold the Beauty, brings over 32 years of experience to the bridal beauty industry. Driven by her passion for weddings, she became a makeup artist to offer brides an all-in-one experience, specializing in soft glam and natural, radiant looks that enhance each client’s inner beauty. Constantly refining her craft, Jennifer stays ahead of trends through ongoing classes and certifications, ensuring she can expertly serve every skin tone and cultural tradition. After balancing her career with years as a stay-at-home mom, she fearlessly re-entered the industry, embracing growth and new challenges. Jennifer’s dedication and artistry make her a standout choice for brides seeking timeless, personalized beauty on their most important day.
Ashley, founder of Give Me Glam, is a seasoned makeup artist with a decade of experience specializing in bridal, events, and production beauty. Known for her vibrant personality and perfectionist Virgo touch, she brings both artistry and fun to every client experience. From Montana to New York and her home state of Florida, Ashley has left a trail of stunning transformations. A former educator turned beauty entrepreneur, she’s spent the last four years building a top-tier glam team dedicated to delivering luxury, personalized hair and makeup services. Ashley’s mission is clear: to enhance natural beauty and create unforgettable, confidence-boosting looks for every occasion.
Mads Griffith, widely known as Mads Thee Artist, is an Atlanta-based creator, artist, and master cosmetologist whose work blends technical expertise with bold creative expression. Mads’ artistry has been featured in renowned publications including British Vogue, Nakid Magazine, Bridal Bliss Magazine, and Louisville Premier Bridal Magazine, as well as showcased on NBC Derby and WHAS 11 News. Their diverse portfolio spans from editorial spreads to high-profile events, earning industry recognition such as Best of Zola 2023-2024 and multiple TOP PRO honors from 2019 through 2021. Known for pushing boundaries while celebrating individuality, Mads continues to make an impact in both the beauty and creative worlds.
Liz Javelosa, Owner and Master Makeup Artist of Maui Makeup Artistry, brings over 24 years of experience in creating flawless, timeless beauty. Her work has been featured in Vogue, People, and The Bachelor (Seasons 17 & 22). Known for enhancing natural features with luxury products, Liz and her team offer custom looks designed to last in Maui’s tropical climate. From Natural to Glamorous, they embrace all ages, cultures, and ethnicities — specializing in diverse weddings, including Chinese Tea ceremonies and Indian celebrations. Off-duty, Liz finds peace in nature, yoga, bike rides, and holistic wellness. Her mission: to make every client feel authentically beautiful, confident, and surrounded by the Aloha spirit.
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